Saturday, June 5, 2021

Fashion Shows are Back

 From Vogue:

With normal lockdown restrictions loosening, NYFW will be back in a “big” way, says Leslie Russo, president of global fashion events for IMG.

Physical runway shows are powerful in the way they harness the presence of the “right” people — executives, editors, celebrities and influencers — who travel between the world’s fashion capitals, to keep the wheels of a multi-million-dollar industry that brings both investment and tourist spending into New York, London, Milan and Paris whirring. Over the past year, all of that had been erased by the pandemic. The four cities missed out on more than $600 million in economic activity at the most recent Autumn/Winter 2021 season, according to data compiled by Bloomberg

“Rebuilding begins with a collective commitment to New York Fashion Week,” says Russo, who added that NYFW has more economic value than any other fashion event across the globe. “In that regard, we see the success of NYFW as critical… and we hope others follow in our shared path to really fortify a robust fashion economy post-pandemic.”

IMG’s Russo expects brands will supplement their physical events with digital features that enhance the experience and enable consumers worldwide to take part. “Last year gave everyone an opportunity to step back and try different things, to see what worked for their brand,” she says. “That said, it’s really hard to replace the energy of being in the room for a live show, so I would absolutely expect a lot of ‘live’ in the future.” (Read more.)


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