Rita Hayworth singing "Bewitched, Bothered and Bewildered" in Pal Joey (1957) |
From Debra Esolen at Word and Song:
Not all of the Rodgers and Hart tunes used in “Pal Joey” were newly written for that show. Many came from the team’s previous musicals. But “Bewitched, Bothered, and Bewildered” was composed for the female lead in to sing about her love for the scapegrace, Joey. The song — a capsulized version of the play’s main plot — was not an immediate hit on its own, apart from Broadway. It’s not that the public didn’t take to the song, but that they didn’t hear it. American radio broadcasters had put into place a boycott of all songs licensed by ASCAP (the American Society of Composers, Authors and Publishers) in a dispute over use fees. For this reason the earliest recordings of “Bewitched, Bothered, and Bewildered” received no air time at all.
And so it happened that a Rodgers and Hart song destined to become an American Songbook standard took a full decade to become a hit. But when it hit, it hit! In June of 1950, six different recordings of the song held a spot on Billboard’s list of the 20 most-played singles on radio. And in May of that year Billboard listed the song’s sheet music as the most-sold for a single. “Bewitched” was covered by an amazing array of singers during the 1950’s — Doris Day, Jo Stafford, Mel Torme, Sammy Davis, Jr., Ella Fitzgerald, Lena Horne, and many others, including Sinatra, who had a single hit with it in 1958. (Read more.)
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