Saturday, August 22, 2026

Manipulated Polls

 From The Enterprise:

A $20 bill that a bank teller miscounts is still a $20 bill. A $20 bill printed in a basement is something else. Median Strategies appears to have done the second thing to two elections in one week, inventing the voters, the interviews, the methodology, and the results, then posting the product under a corporate-sounding name the day before Wisconsin Democrats chose a nominee for governor. Calling the stunt a "social experiment" after it was exposed does not convert attempted election fraud into political science.

On August 10, one day before Wisconsin's Democratic gubernatorial primary, an anonymous shop calling itself Median Strategies published a supposed survey putting Francesca Hong at 46.3% and David Crowley at 22.6%. The release came with a sample, field dates, a methodology statement, and a name that sounded like one you might already have heard of. Someone reading it on a phone the night before the primary would have seen the ordinary furniture of a real poll and had no reason, from the face of the document, to treat it as fiction. The poll did not exist.

Crowley won the August 11 primary 39.8% to Hong's 39.3%, a margin of 3,796 votes. Median had overstated Hong's advantage by more than 24 points. That gap is not a polling miss, because no voters were interviewed and no sample was ever in the field.

Median did not confess when the returns came in. On August 12, it behaved like a legitimate firm that had simply gotten Wisconsin wrong "by quite a margin," the kind of rueful note a real shop posts after a blowup, the kind of note that keeps the brand intact for whatever it planned to publish next. The next release arrived the following day.
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