From Sharyl's Substack:
ShareRecent polls show a clear shift toward healthier eating habits among Americans.
According to one 2025 survey, more people (57%) followed a specific diet or eating pattern in the past year — up from just 36% in 2018 — with high-protein diets leading the way at 23% (up from 4% in 2018).
Americans are actively trying to eat more protein (70%) and fiber, while defining “healthy food” by traits like “fresh,” “low in sugar,” “minimal processing,” and “limited artificial ingredients.”
They’re also rating their own diets healthier than in 2020 and seeking benefits like more energy.
While dramatic overnight bans haven’t materialized, noticeable changes are appearing on store shelves, in school cafeterias, and even at some restaurants—mostly through voluntary industry moves rather than strict mandates. (Read more.)


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