Sunday, June 14, 2026

The New York City Unicorn Apartment

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From Architectural Digest:

Many try their luck at finding the New York City unicorn apartment—the charming, affordable, off-market unit. And most fail. But interior designer Sam Masters achieved the unthinkable: a prewar, one-bedroom in the heart of the West Village. Of course, this wouldn’t be a true New York City fairy tale without a bit of drama. It took Masters 16 years and six apartments to land here. But when he did, it almost felt scripted: “When I first moved to Manhattan, my friends and I went out one night and walked down Bleecker Street. It was just so alive, and I looked up at these very windows and wondered who lived there.” Of course, like any true New Yorker, Masters is quick to temper that memory with the caveat that the Village has “become overrun and a little annoying.”

 But Masters isn’t afraid of leaning into the (well-earned) city cliché. “[My apartment] definitely has a very 2000s-ish New York City feel,” the designer says. “It’s got that Sex and the City vibe of the West Village, which I love, and it’s quirky—you know, crumbling plaster walls and paper-thin windows, so it’s loud.” Manhattan is, after all, an island of trade-offs. (Read more.)

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