Believe it or not. From The Collector:
When Augustus emerged as the ultimate winner of the years of civil war that ended the Roman Republic, he set about rebuilding Rome. In truth, he was constructing a new city that reflected his new imperial regime, but this was dressed up as Rome restored to a mythical, glorious Republican past, before the destructive corruption of the late Republic. Augustus was focused on the physical city (turning a city of brick into one of marble) and the city’s soul: its people and traditions. Rome’s population and social norms had been decimated by years of conflict. Augustus tried to restore both through a series of legislation known as his “moral laws.”
When Octavian defeated Mark Antony at the Battle of Actium in 31 BC, he was left the undisputed ruler of Rome. Years of strongmen battling for power in civil wars had left the Republic in tatters and had allowed one man to emerge as an absolute ruler. But while the Republican system may have been broken, it was still beloved, and the assassination of Julius Caesar just over a decade earlier showed that, despite everything, Rome was not ready to accept a king.
This placed Octavian in a predicament. How could he secure and codify his power without invoking the wrath of the fickle Roman people? He did so by cloaking his new position in the traditions of the Republic. He gave up his extraordinary powers and instead used twists on Republican traditions. For example, he was awarded permanent imperium, giving him ultimate control of Rome’s armies, and accepted tribunicia potestas annually, allowing him to propose and veto laws. For his “sacrifices,” Octavian was awarded the name Augustus in 27 BC. (Read more.)


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