Saturday, March 9, 2019

The Great American Knits of 1965

From Smithsonian:
On a recent trip to visit my family in Delaware I dropped off my overnight bag in my childhood bedroom and found a stack of papers and books my mother had left on my bureau that belonged to my grandmother. As I sorted through the pile of 1950s barbecue how-to booklets, 1970s Valentine’s Day cards and other miscellany, I found this gem of an advertisement from the New York Times, August 29, 1965, “The Great American Knits Fall 1965.” How timely with the first fall chill in the air! Printed on newsprint, the 20-plus-page advertising supplement showcased DuPont’s newest synthetic fibers via a catalog of sweaters.
Orlon! Dacron! Antron! Following on the heels of the nylon’s invention in the late 1930s (in my hometown of Wilmington, Delaware, no less!) forever changing women’s hosiery, these pseudo-space-age-sounding textiles made from DuPont fibers also transformed the way we dressed. When Orlon acrylic, Dacron polyester and Antron nylon, the branded names DuPont gave to these synthetic fibers, were first available, the company went to great lengths to target Parisian couturiers who incorporated them into their runway designs in the 1950s. Then, with marketing campaigns like this one, Orlon, Dacron and Antron hit the ready-to-wear knitwear market in the 1960s. (Read more.)

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