Sunday, December 13, 2020

When Downtown Department Stores Spelled Christmas


 From The New England Historical Society:

Generations of New Englanders remember fondly the glorious downtown department stores at Christmas. Those great retail palaces brought magic to the holidays with stunning window displays, conversations on Santa’s lap and walk sthrough enchanted villages. The holiday season brought out the best in the great downtown department stores. They were at once arbiters of quality and fashion, makers of dreams, vibrant elements of city life and landmark consumer paradises.

A trip to a department store often marked a milestone. There we bought a back-to-school outfit, a wedding dress, a new suit for the first job. And at Christmas, the trip to the downtown department stores meant – well, Christmas. (Read more.)
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