From History Hit:
Historians disagree, but many think a recognisably modern celebrity culture emerged in the late 18th century, with London as its birthplace. The first truly capitalist economy, rural-urban migration, democratic ideas and improved education smudged class boundaries and opened new avenues to merit.
A free press full of personal matter and gossip allowed canny individuals to use self-promotion and bribery to forge a good public image. More polished advertising and the advent of branded goods ushered in a trend for high-profile endorsements. The growth in painted and engraved portraits and satirical prints offered a range of positive and negative representation of well-known persons. The audience’s constitutive role was clear, with celebrities actively courting public opinion, paying for visibility with loss of private life, vulnerable to brutal denigration for their missteps but often given the chance to redeem themselves. (Read more.)
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