From Unlicensed Punditry:
ShareI think there is a persistent assumption in American political discourse that voters are simply downstream from ideology—that rank-and-file Democrats believe, in full and conscious detail, the same things their party’s most visible leaders say on cable news or from the Senate floor. That assumption may not hold up, even under casual observation. The average Democratic voter is not a doctrinaire ideologue. They are, like most Americans, busy, distracted, and only intermittently engaged. What they respond to is not a fully formed ideological framework, but a steady emotional narrative—and increasingly, that narrative is built on fear.
This pernicious process sure seems particularly pronounced in the modern Democratic coalition because of how its leadership communicates. Just think about the things the Democrats and their mouthpieces in the national spotlight feel comfortable saying about President Trump and Republicans. They are killing “democracy”, they are pedos, rapists, bigots, and every sort of phobic demon one could conjur. It is war now, war tomorrow and war forever.
This messaging is not about persuading voters toward a set of principles. It is about defining the opposition in the starkest possible terms and stoking resistance, and when you are fighting for survival, nothing is forbidden. The Republican Party is not framed as wrong, misguided, or even flawed, it is framed as dangerous, an existential threat--not just to policy preferences, but to democracy itself, to basic rights, and to personal safety. (Read more.)


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