Saturday, April 29, 2023

Why More and More Americans are Painting Their Lawns

Never heard of this before. From The Conversation:

By the early 1960s, homeowners were already looking for ways of achieving perfect turf on the cheap. A 1964 article in Newsweek pointed out that green grass paint was being sold in 35 states. The magazine opined that because a homeowner “needs a Bachelor of Chemistry to comprehend the bewildering variety of weed and bug destroyers now fogging the market,” paint was becoming an attractive alternative. So the interest in grass painting is not entirely new. What is new, however, is that the recent interest in painting the lawn is taking place in a context in which a more pluralistic vision of the yard has taken root. People fed up with corporate-dominated lawn care are turning back the clock and cultivating their yards with clover, a plant that is resistant to drought and provides nutrients to the lawn, to boot. And so the clover lawn has been making a comeback, with videos on TikTok tagged #cloverlawn boasting 78 million views. (Read more.)

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