Wednesday, April 19, 2023

Today’s Management-speak and 1930s Soviet Propaganda

 From Fortune:

That trend still holds sway in the workplaces of today – what are human resources, after all? Management language is replete with the same rhetoric used in the 1930s by the Communist Party. It could even be argued that the atmosphere of Stakhanovite enthusiasm is even more intense today than it was in Soviet Russia. It thrives in the jargon of Human Resource Management (HRM), as its constant calls to express our passion, individual creativity, innovation and talents echo down through management structures.

But all this “positive” talk comes at a price. For over two decades, our research has charted the evolution of managerialismHRMemployability and performance management systems, all the way through to the cultures they create. We have shown how it leaves employees with a permanent sense of never feeling good enough and the nagging worry that someone else (probably right next to us) is always performing so much better.

From the mid-1990s, we charted the rise of a new language for managing people – one that constantly urges us to see work as a place where we should discover “who we truly are” and express that “unique” personal “potential” which could make us endlessly “resourceful”. (Read more.)

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