From Coffee and Covid:
ShareThe Times’ ponderous article spent about six pages warming up to its theme. But, “We are now,” the Times finally explained, “almost a quarter of the way through what looks likely to go down in history as the least innovative, least transformative, least pioneering century for culture since the invention of the printing press.”
Least, least, least. Since the printing press.
But why? What, or who, is holding the culture back? Global culture has indeed been stalled, a sociological failure, winning only at participation. You might now begin the whataboutism. What about X? What about Venmo? What about AI? What about Elon’s rocket ships? Stand by. Those gadgets are either part of the problem or exceptions proving the point.
Our modern world is populated by high revision numbers, stratospheric sequel counts, and recycled, geriatric celebrities. We check our iPhone Sixteen —now with three cameras— to find out when Need for Speed Ten starts, and then buy tickets online for an octogenarian Rolling Stones concert. In 2022, the hit Netflix show Stranger Things — a futuristic sci-fi series set back in the 1980’s — and in its season four — featured Kate Bush’s 1985 single Running Up That Hill. The 40-year-old song hit the top 10 in 34 countries.
It’s endless recycling. And it’s not normal.
🔥 There are many examples, but perhaps the most obvious symptom of cultural freeze is stalled fashion. The handful of writers calling out stuck culture focus on how distinct was each decade leading up to the Millennium, right before the Patriot Act passed in 2001. Tracing backwards, the cultural evolution trend holds. But from the 90’s forward, zip. Zero. Nada. (Read more.)
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