From Steam Calliope Scherzos:
Someone will pose the question as to whether I’m accusing TV journalists of being aware of what they were doing. And unmistakably, they did not. I think that journalists are, on the whole, more driven by ideology than money, though if they can find an instance in which the two interests can coincide, they’ll seize upon it. This is because if both they and their bosses are operating on the same wavelength, then things will go more smoothly, even though both parties will be assessing the situation differently. I therefore have no doubt that every TV anchor who was trying to “take down” Donald Trump genuinely wanted to end his political career permanently. But they also failed to recognize that the nuances of whatever message they were trying to popularize would ultimately fail when set in relief against the iconography of Trump the myth — a myth that their medium had been building up for decades.
And yet for all of its importance, and for all of the work it did in steadily expanding Trump’s mythology over time, television is still a dying medium, viewed mostly by the elderly. The median age of all Fox News viewers is 69 years old, and the median age of MSNBC’s viewers is 70. And because of such a lopsided viewership, the TV business is quite strange. Old reruns often get higher Nielsen ratings than newer shows, and newer shows consequently benefit from increasingly low expectations from executives. In professional wrestling, the only televised industry I follow somewhat closely, the All Elite Wrestling owner Tony Khan hemorrhaged viewers continually over the course of a year and yet still landed a surprisingly lucrative media rights deal. More and more people are cutting their cable cords, and increasingly, young people are looking back on the era of cable television with confusion: why, exactly, did people pay for TV? What were they thinking? (Read more.)
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