Tuesday, March 14, 2023

The Evolution of the Barbie Doll

 From Nature World Today:

At the time of Barbie’s creation, at least in America, there weren’t any dolls that looked like her. For a long time, children’s toys were created somewhat in the image of children and the things that they found enjoyable. No one had thought about making toys for kids that depicted the lives that their parents were living…That was until Ruth Handler came across the Bild Lili doll in Germany… Bild Lili was originally designed after a comic strip character and was initially marketed toward men, and later became popular with children. Even though some people had an issue with the way that Barbie looked at first, the idea slowly started to pay off once they realized that their kids enjoyed playing with dolls that depicted a completely different period of life. When you think about it, most good business ideas come from someone seeing something revolutionary and realizing that there is potential for that product to work due to a hole in the market. And the Barbie doll is no exception to the rule… Let this be a lesson to anyone who wants to capitalize on their own idea but has yet to do so. 

 After her return to the States, Ruth began designing the revolutionary doll with the help of fellow designer Jack Ryan. Seeing as this new doll was essentially like another child for Ruth, she decided to name her after her own daughter, Barbara and that’s where the idea for the name Barbie came from. Barbie was released at the American International Toy Fair in New York City on March 8, 1959, which is officially known as Barbie’s birthday. One can only imagine how revolutionary a doll like this must have been in America in 1959. After the Barbie doll was released at the American International Toy Fair, Mattel had roughly sold around 350,000 Barbie dolls in their first year of production. Considering the time in history, those kinds of statistics are pretty outstanding for 1959…(Read more.)


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