In the old days, a “press kit” was created for newspaper reporters. It wasn’t intended to be seen or shared with anyone who wasn’t in the press. Today, your media kit is no longer for just the press—and should be created to be seen by more types of people than ever before. But who are all these other people, and why do they want to see your publicity materials? Below, we outline the five types of people who want to see your publicity materials. (Read more.)Share
The Last Judgment
5 days ago
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