It is good form that, if you receive a free copy of a book from an author, you review the book somewhere, or at least tweet about it. Or if an author has reviewed several of your books, it is only common courtesy to review at least one of theirs, or at least link to their blog, or post about it on Facebook. Authors need to help each other; reciprocity is the name of the game. From The Catholic Writers Guild:
While we’re talking about free ways to support your favorite authors (I hope that includes me!), leaving reviews is high on the list. Amazon is the biggest one, but reviews on Barnes and Noble, Goodreads, the author’s website, and anywhere else you buy the book (like local bookshops that sell online, etc.), have a huge impact and can make the difference when someone is thinking about purchasing the book. While you’re on there, be sure to “like” the other five-star reviews so they populate at the top of the list. The best reviews mention specific things that you loved and why you would recommend it, but even just taking 30 seconds on Amazon to click five-stars without writing anything helps!
Another simple, fun, and free way to support authors is to engage with them on social media. Following your favorite authors and liking their posts is a great start, but the algorithms require engagement to boost a post. A reel or post that has a lot of comments will have more exposure, and one that has multiple shares will see the most traffic. Next time you’re scrolling, take that quick second to comment, tag your friends who would also enjoy the post, and share the content on your own feed. You can find me on Facebook and Instagram @mariarileyauthor if you want to engage with me there!
My next suggestion has less to do with increasing sales and everything to do with encouraging your favorite author: send fan mail. There is something profoundly uplifting and motivating about a reader who loved your book and wanted to let you know. Nothing brightens my day more than reading an email from a child who loved my books. Bonus points for the seven-year-old’s note that included a picture of her holding my book. Seriously, a three-minute email could be exactly the thing that an author needs to stay focused and determined when writing her next book. It might be the difference between her throwing in the towel or continuing writing. As authors, we put ourselves out there and hope that people will like and buy our books. It’s tough business. A few kind words really go a long way, and they won’t cost you a cent.
Finally, if you have a book and author that you love, tell everyone you know. There is no marketing like word of mouth, and personal recommendations are second to none. If you loved a book, chances are your friends will too. Make it a habit to spread the word about your favorite books and hopefully turn a new reader onto his new favorite author. (Read more.)
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