Wednesday, November 10, 2021

The Strange State of the Novel in the “Age of Amazon”

 From The Nation:

As one of the most profitable companies in the world and as a bookseller, Amazon has amassed a surplus of visibility; less is known about its effects on literary production in terms of aesthetics and sociality. This is precisely what Mark McGurl, in his new book Everything and Less: The Novel in the Age of Amazon, sets out to discover. “Amazon,” he writes, “is nothing if not a ‘literary’ company,” one that is “making an epic narrative out of the speedy satisfaction of popular want.” To survey the vast expanse of Amazon’s literary domain, McGurl makes frequent excursions into popular genres rarely considered among academics and critics—LitRPG, crowdsourced novels, the Alpha Billionaire Romance, contemporary zombie fiction, and adult-baby-diaper erotica—prompting a reassessment of the literary center and the literary fringe.

McGurl argues that without explicitly mentioning the company that controls their commercial destinies, many of these novels owe their characteristic structures and styles to the “sheer expressivity of Amazon’s corporate culture,” coupled with the vast expansion of America’s service industries in recent years. What it means to be a reader has changed too. The incessant prodding to consume more leaves the reader nursing a curious sense of emptiness and need. This is not unrelated to McGurl’s observation that “the sped-up culture that delivers that novel to your doorstep overnight is the same culture that deprives you of the time to read it.” We discussed the faux-populism of corporate publishing platforms, “mommy porn,” and the cultural significance of novels in the Age of Amazon. (Read more.)
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