From Amuse on X:
Begin with the phenomenon itself. A president warns of a border emergency, within hours Democrats declare it a “manufactured crisis.” A state tightens its voting rules, the same politicians and the same set of networks denounce “voter suppression” and “Jim Crow 2.0.” A Republican appointment or policy is announced, and suddenly everything is framed as a “threat to democracy”. These phrases are not inevitable descriptions of the facts. They are chosen, tested, and distributed. The oddity is not that parties use slogans, it is that the slogans appear everywhere at once, from Senate leadership to cable anchors to mid level influencers with uncanny speed and uniformity.
If we ask how this became possible, we are quickly led to the world of closed listservs that took shape in the mid 2000s. The basic technology was simple, a private email list, but the social innovation was new. A small group of progressive strategists and writers realized that they could turn what used to be informal chatter into a disciplined backroom. The early Townhouse list gathered liberal bloggers, activists, and media figures into a single confidential thread where stories could be pitched, spins tested, and responses coordinated before anything went public. That list set the pattern, a private room where partisans could plan the next day’s narrative while the public imagined they were watching independent minds at work.
The model reached its most famous, and infamous, form in JournoList, a private Google Group created by Ezra Klein in 2007 for roughly 400 left leaning journalists, academics, and policy professionals. Its stated purpose was to discuss politics and the media. Its practical function, as the leaked emails showed in 2010, was often to shape messaging in ways that helped Democrats and hurt Republicans. When Barack Obama’s relationship with Reverend Jeremiah Wright threatened his 2008 campaign, some participants did not simply analyze the story, they proposed a tactic, pick a conservative critic and call him a racist in order to change the subject and make the controversy about bigotry rather than about Obama’s judgment. Others brainstormed ways to discredit Sarah Palin before she had said much of anything. The point here is not that every member of JournoList agreed with every strategy, it is that a large group of ostensibly independent commentators explicitly discussed how to coordinate lines of attack and defense for one party’s benefit. (Read more.)


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