Saturday, April 10, 2021

Grace Influential

 From Penta:

When recalling the late Princess Grace of Monaco, one thinks of beauty, glamour, a fairytale romance. But rarely, if ever, Instagram.That may change starting today, with the launch of “Grace Influential,” a new global initiative that features a website, social media platform, and a basic belief that the icon—a trendsetter in her lifetime—can be a 21st-century influencer nearly 40 years after her death. The campaign, rolling out in coming months with a series of events and luxury-brand partnerships, is geared to amplify the philanthropic causes she loved to support—including the arts, women’s empowerment, and child welfare—while introducing her timeless fashion sense and chic Riviera lifestyle to a new generation of fans. This marks a shift from a more cautious management of her “brand,” a move spearheaded by her son, Monaco’s ruling Prince Albert II.

“As a young boy, I often traveled with my mother and, even at an early age, I felt such a sense of responsibility to take care of her,” he recalls via email, in an exclusive interview with Penta. “Now I see the opportunity for new generations to be as inspired as I was.”

Philadelphia native Grace Kelly found fame in Hollywood, earning an Academy Award for The Country Girl in 1955. Then came love and a palatial address when she married Monaco’s Prince Rainier III in 1956. Though she died at just 52, in a car accident along a twisting mountain road outside Monaco in 1982, her image and an indefinable mystique live on.

“Grace Influential comes at a defining moment,” says Prince Albert, 63. “At present, my mother’s memory remains in so many people’s minds and hearts around the world. Not a day goes by that she isn’t referenced by established and up-and-coming artists.” (Read more.)

No comments: