Wednesday, July 22, 2020

The Surprising History of Ice Cream Trucks

From Cheapism:
Ohioan Harry Burt is widely credited with inventing both the Good Humor bar, a chocolate-encased ice cream bar on a stick, as well as the ice cream truck. Announcing his bars as "the new clean convenient way to eat ice cream," he started selling them from a truck in the 1920s. A 2005 magazine article in the national archives credits Burt as a marketing visionary. "At a time when standardization of products was relatively unknown," it reads, "Burt wanted to create a national brand name product that would retain the same ingredients and flavor in all markets." (Read more.)
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