At the height of the 1964 race between Arizona’s junior senator, Barry Goldwater, and President Lyndon Johnson, the cover headline of Fact magazine’s September–October issue practically screamed: 1,189 PSYCHIATRISTS SAY GOLDWATER IS PSYCHOLOGICALLY UNFIT TO BE PRESIDENT! Inside, every page was given over to the feature, titled “The Unconscious of a Conservative: A Special Issue on the Mind of Barry Goldwater.”Share
Forgotten today, Fact even then was far from a major player on the journalistic scene. It had launched earlier that year and would survive just until 1967. Still, it enjoyed a status among the day’s progressive bien pensants far beyond what its limited circulation might suggest. Edited by the profession’s reigning provocateur, Ralph Ginzburg, its early issues had generated buzz with ahead-of-the-curve investigations of the tobacco and soft-drink industries, as well as American policy in Vietnam.
The issue’s introduction set the tone for the 63 pages to follow. Ginzburg described Goldwater as the product of a “sadistic childhood,” a “paranoiac” with an “obsessive preoccupation with firearms” who “compulsively must prove his daring and masculinity,” adding that “psychoanalysts who find a connection between sadism and an anal character will not be surprised that bathrooms seemed to fascinate Goldwater.”
The “psychiatric evaluations” that took up the next 40 pages were in response to a question that Fact sent to the nation’s psychiatrists from a list supplied by the American Medical Association: “Do you believe Barry Goldwater is psychologically fit to serve as President of the United States?” Ruth Adams of New York replied that she saw in the GOP candidate “a strong identification with the authoritarianism of Hitler, if not identification with Hitler himself,” and other responding psychiatrists echoed that theme. “I believe Goldwater has the same pathological make-up as Hitler, Castro, Stalin and other known schizophrenic leaders,” wrote Chester M. Johnson, Jr., of Long Beach, while Philadelphia’s Paul Fink observed that, like the Führer, the Republican nominee “appeals to the unconscious sadism and hostility in the average human being.” G. Templeton, of Glen Cove, New York, warned that “if Goldwater wins the Presidency, both you and I will be among the first into the concentration camps.”
That the entire exercise was ethically dubious was apparent at the time. As longtime Goldwater advisor Stephen Shadegg noted in disgust, “Those who presumed to reach a medical and psychiatric conclusion about Goldwater without ever having seen him or followed any other of the normal procedures required in a patient-physician relationship betrayed themselves as men unfit to practice any profession.” But the feature drew widespread attention via the media coverage that it generated and full-page ads in the nation’s leading dailies—Goldwater’s people rightly wondered how a modest publication afforded their $100,000 cost—and it undeniably did real damage. (Read more.)
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