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From
The National Review:
It’s one thing to excel in your field. It’s another to create the
field in which you excel. Conservative talk radio was local and niche
before Limbaugh. He was the first to capitalize on regulatory and
technological changes that allowed for national scale. The repeal of the
Fairness Doctrine in 1987 freed affiliates to air controversial
political opinions without inviting government scrutiny. As music
programming migrated to the FM spectrum, AM bandwidth welcomed talk.
Listener participation was also critical. “It was not until 1982,”
writes Nicole Hemmer in Messengers of the Right, “that AT&T introduced the modern direct-dial toll-free calling system that national call-in shows use.”
Limbaugh made the most of these opportunities. And he contributed
stylistic innovations of his own. He treated politics not only as a
competition of ideas but also as a contest between liberal elites and
the American public. He also added the irreverent and sometimes
scandalous humor and cultural commentary of the great DJs. He introduced
catchphrases still in circulation: “dittohead,” “Drive-By media,”
“feminazi,” “talent on loan from God.”
The template he created has been so successful that the list of his
imitators on both the left and right is endless. Even Al Franken wanted
in on the act. Dostoyevsky is attributed with the saying that the great
Russian writers “all came out of Gogol’s ‘Overcoat.’” Political talk
show hosts came out of Limbaugh’s microphone. (Read more.)
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