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Mental Floss supplies the whys and the wherefores. To quote:
For nearly two centuries, powdered wigs—called perukes—were all the
rage. The chic hairpiece would have never become popular, however, if it
weren’t for a venereal disease, a pair of self-conscious kings, and
poor hair hygiene.
The peruke’s story begins like many others—with syphilis. By 1580,
the STD had become the worst epidemic to strike Europe since the Black
Death. According to William Clowes, an “infinite multitude” of syphilis
patients clogged London’s hospitals, and more filtered in each day.
Without antibiotics, victims faced the full brunt of the disease: open
sores, nasty rashes, blindness, dementia, and patchy hair loss. Baldness
swept the land.
At the time, hair loss was a one-way ticket to public embarrassment.
Long hair was a trendy status symbol, and a bald dome could stain any
reputation. When Samuel Pepys’s brother acquired syphilis, the diarist
wrote, “If [my brother] lives, he will not be able to show his
head—which will be a very great shame to me.” Hair was that big of a
deal.
Cover-Up
And so, the syphilis outbreak sparked a surge in wigmaking. Victims
hid their baldness, as well as the bloody sores that scoured their
faces, with wigs made of horse, goat, or human hair. Perukes were also
coated with powder—scented with lavender or orange—to hide any funky
aromas. Although common, wigs were not exactly stylish. They were just a
shameful necessity. That changed in 1655, when the King of France
started losing his hair.
Louis XIV was only 17 when his mop started thinning. Worried that
baldness would hurt his reputation, Louis hired 48 wigmakers to save his
image. Five years later, the King of England—Louis’s cousin, Charles
II—did the same thing when his hair started to gray (both men likely had
syphilis). Courtiers and other aristocrats immediately copied the two
kings. They sported wigs, and the style trickled down to the
upper-middle class. Europe’s newest fad was born.
The cost of wigs increased, and perukes became a scheme for flaunting
wealth. An everyday wig cost about 25 shillings—a week’s pay for a
common Londoner. The bill for large, elaborate perukes ballooned to as
high as 800 shillings. The word “bigwig” was coined to describe snobs
who could afford big, poufy perukes.
When Louis and Charles died, wigs stayed around. Perukes remained
popular because they were so practical. At the time, head lice were
everywhere, and nitpicking was painful and time-consuming. Wigs,
however, curbed the problem. Lice stopped infesting people’s hair—which
had to be shaved for the peruke to fit—and camped out on wigs instead.
Delousing a wig was much easier than delousing a head of hair: you’d
send the dirty headpiece to a wigmaker, who would boil the wig and
remove the nits. (Read more.)
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