Marking moments with a wisp of organdy or a length of velvet is a way of life for Annabel Lewis. Her popular London boutique, V V Rouleaux, offers a breathtaking array of ribbon, tassels, braids, millinery accents, and more. Annabel began as a florist, operating shops in southwest and central London. But by 1990, the mother of four had grown weary of waking in the wee hours of the morning to prepare flowers. The affluent borough of Westminster was growing into a haven of specialty businesses, so she decided the time was ripe for shifting her focus from blossoms to embellishments. (Read more.)
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