Friday, June 14, 2013

A Letter to Victoria's Secret

From a Father. To quote:
Dear Victoria’s Secret,

I am a father of a three year old girl. She loves princesses, Dora the Explorer, Doc McStuffins and drawing pictures for people. Her favorite foods are peanut butter and jelly, cheese and pistachios.

Even though she is only three, as a parent I have had those thoughts of my daughter growing up and not being the little girl she is now. It is true what they say about kids, they grow up fast. No matter how hard I try I know that she will not be the little ball of energy she is now; one day she will be a rebellious teenager that will more than likely think her dad is a total goof ball and would want to distance herself from my embarrassing presence.

I know that this is far down the line and I try to spend as much time as I can with her making memories of this special time.

But as I read an article today posted on The Black Sphere, it really got me thinking that maybe the culture that we currently find ourselves in is not helping the cause.

Recently I read an article that Victoria’s Secret is launching a line of underwear and bras aimed at middle school aged children. The line will be called “Bright Young Things” and will feature ” lace black cheeksters with the word “Wild” emblazoned on them, green and white polka-dot hipsters screen printed with “Feeling Lucky?” and a lace trim thong with the words, “Call me” on the front.”

As a dad, this makes me sick. (Read entire letter.)


julygirl said...

Considering society's outrage against Pedophilia, what are these people thinking about? Is it all about money and making a profit? Protecting our girls (and boys) is the responsibility of all of us. Not only clothing, but drinks, and food products as well are being peddled to young people in order to increase profits with no regard for the consequences to our young peoples health.

The North Coast said...

I completely support this fine father and hope that his letter has some effect. However, expecting the typical American corporation to put anything at all above profits is rather like expecting God to repeal the law of gravity just because you are trying to move a refrigerator up a flight of stairs. It's even less likely that a corporation that makes its profits by purveying badly-made, vulgarly-styled products to women (and their boyfriends & husbands)to whom being "sexy" is the highest human value.

The only way to change a culture is to refuse to participate in it and pay for it, and be very public about that. If enough parents, and people who abhor the values that companies like VS capitalize on, refuse to buy the products of such purveyors, they will change. But as long as we are a country of people who dress their little girls up like little Las Vegas showgirls and enter them in baby beauty contests, I expect to see more garbage like the stuff on offer at Victoria's Secret.