Thursday, September 4, 2025

Can the 'Good Life' Be Bought?

 From Matriarch Goals:

New Money has the income to signal to their old class cohort that they “have it all,” but their definition of what “having it all” looks like remains firmly rooted in their lower-class mindset. The difference between New Money and UMC is, therefore, not so much income as reflection and leisure: the requisite time and attention to distinguish between things that are valuable because they were scarce in our impoverished youth vs. things that are valuable because they are truly difficult to obtain, no matter where or how we grew up.

New Money buys a 6,000 square foot McMansion in a depressed or unproven neighborhood, because they had so little space growing up, and more = more. Old money is more likely to trade in total square footage for location and prestige property. New Money upgrades the same old middle-class cruise or vacation package, while old money vacations in an entirely different place altogether. New Money spends ostentatiously, in order to signal excess cash. Old money hides wealth. To the discerning, this showy display of wealth is gross because it often throws good money after bad, i.e., spending income on more, or fancier, versions of low-class aspirations. (Read more.)

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