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From
The Irish Times:
The popularity of Toile de Jouy has
endured for more than 250 years. Literally it means cloth from the town
of Jouy near Versailles in France where it originated, but it has come
to mean a single-colour print usually of a historic pastoral scene on a
white background. With cotton now taken so much for granted, the history
of the development of this delicately decorative fabric is worth
noting. When cotton arrived in France from India in the 17th century, it
prompted panic at government level, with fears the new light and
versatile fabric that could be used for clothing and home furnishings
would seriously damage the indigenous silk and wool industries. So it
was banned for nearly 100 years – although it was imported
clandestinely.
When the ban was lifted in 1759,
pent-up demand resulted in several factories springing up. The Oberkampf
factory in Jouy-en-Josas produced simple printed fabrics, typically
with geometric or basic floral designs using woodblock printing, which
tended to produce crude, rather small-scale repeated patterns.
Copper-plate fabric printing which was already being used in Ireland –
where it was invented in the 1750s by Francis Nixon – crossed the
channel and it facilitated large-scale, highly detailed patterns at Jouy
with themes ranging from bucolic country scenes to allegorical images.
It also allowed for a more sophisticated approach to colour as it
permitted a more subtle approach to light and shade.
Marie-Antoinette – who visited the
factory in 1781 – and Empress Josephine adored it and it soon became
highly fashionable for aristocratic interiors. A toile-de-jouy bedroom
with walls and bed covered in the printed design became a popular choice
– and to get a cosy and classy look particularly in old houses it still
is. Famous artists including Fragonard were commissioned to create
designs and thousands of different ones were produced at the Jouy
factory. By 1805, the Oberkampf factory employed more than 1,300 people
and the factory closed in the 1840s. Without the protection of
copyright, the designs were widely copied and applied to everything from
wallpaper to plates. (Read more.)
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