- Having a really slick, graphically-clever website does not necessarily correlate with more traffic. In fact, the ones that made use of the latest flash and embedded video technologies scored at the low-end of the traffic scale.
- Having a large media platform does not necessarily correlate with more traffic. Yes, Dave Ramsey has a huge media platform on both TV and radio. However, one of the authors with the biggest media platforms was dead last. Interestingly, if I were on the list, my site has the fourth largest traffic, and I have no media platform at all.
- Having a large organization behind you does not necessarily correlate with more traffic. Some authors with large organizations were near the top; some near the bottom.
- Having a young and hip image does does not necessarily correlate with more traffic. In fact, there seems to be an inverse correlation. Maybe the older authors work harder at it. Perhaps the younger authors think that being cool is enough. Regardless, most of the ones I assumed would be web-savvy are not—at least in terms of generating meaningful traffic.
The Last Judgment
4 days ago
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