SharePlaid continues to have broad appeal because of its history and its association with work clothing. It also lets men inject color into their wardrobes in a masculine, easily understandable way.
Tartan plaid usage dates back to 16th-century Scotland, specifically the Highlands area, says Jeffrey Banks, co-author of the 2007 book "Tartan: Romancing the Plaid." Plaid has long been a staple at places like Brooks Brothers and Ralph Lauren, and versions have been widely used for decades, from Burberry's iconic pattern to red-and-black buffalo checks.
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