Friday, January 1, 2021

The Old Mall

The Frederick Towne Mall was the site of the Mardi Gras Ball where I danced as a Mardi Gras "princess" in 1980. Then in the summer of 1986 I worked in sales at the Bon-Ton/Eyerly's. I vaguely remember the ice skating rink but I think it was only there when the Mall first opened. We saw a lot of movies there and frequently ate at Pappy's Pizza. From HSP History Blog:

The Frederick Towne Mall opened amidst great anticipation and fanfare in late summer of 1972. It was located amidst former sleepy farmland west of Frederick on West Patrick Street/ US40 West. This route would soon see rapid commercial development and soon earn the moniker of “the Golden Mile,” thanks to Millard "Mick" Mastrino, a Maryland State Police trooper who would eventually retire a sergeant with the Maryland State Police and president emeritus of United Steam-Fire Engine Co.

The original owner and developer of this “Shopping Taj Mahal” was the Shopco Company of New York City (owned by Harold Yasky and Arnold Praver). It would eventually be sold years later to DeBartolo Development, under Edward J. DeBartolo of Youngstown, Ohio. Now the name may be familiar to 80’s fans because Edward J. DeBartolo bought a professional football franchise in 1977 as a gift for his son Edward J. DeBartolo, Jr. This was the San Francisco 49ers, winners of multiple NFL Super Bowl titles during the decade.   

The 580,000 square foot structure included 73 stores in its heyday. It was anchored by major department stores: JC Penney’s to the west, and Montgomery Wards to the east. In the middle, was Eyerly's (later known by its full name of Bon-Ton Eyerly's).

About 20 years ago, I found an original brochure from the Mall’s inaugural. It hadn’t traveled far since it was in a stack of local paper ephemera at the Wonder Book Store, located directly across the street from the once regal mall. The brochure proudly boasted that the Frederick Towne Mall was “…the most modern shopping center in the world—with the charm of Colonial America!” This was a pretty bold statement, but one that likely held truth since I didn’t remember anything quite like it when my parents dragged us down to Williamsburg during the 1976 Revolutionary War Bicentennial period.

What did catch me off guard when perusing this brochure closer was the artist depiction of an indoor skating rink in front of J.C. Penney. I remember the open space, but never any ice or skaters. (Read more.)
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