Thursday, February 27, 2020

The Untold Truth of Oat Milk

From Mashed:
But what you might not have known is that Oatly's actually been on the market for nearly three decades, according to Time. Rickard Oste, a researcher at Lund University in Sweden, began producing his own oat milk in the '90s, while researching ways to produce milk alternatives for those with a lactose intolerance — he used oats because they're a particularly prominent crop in Sweden.

When he'd gotten the process down to a tee, Öste founded Oatly, selling the milk to a small but devoted crowd of milk-loving Swedes. The company's milk never made its way across the pond until 2016, when it took American markets by storm.

Although Oregon-based Pacific Foods company was the first oat milk producer to come onto the American scene back in 1996, Oatly is certainly to credit for the modern oat milk craze, as Pacific's oat milk never really reached the same levels of popularity as its Swedish counterpart. (Read more.)

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