Thursday, March 16, 2017

Emerging Slang

From The Pudding:
There were some unique events in 2016 for “woke.” In terms of semantics, there’s the notion that 2016’s US election cycle whitewashed the term. Today, I see it used broadly as “political awareness,” beyond its historic racial connotations. Childish Gambino’s “Redbone” helped too (~50M streams on Spotify), which dropped in November 2016. The song’s hook repeats the phrase “stay woke,” helping to normalize the phrase. 

Geographically, you’ll find early signs of “woke” in liberal-leaning blue states, such as Vermont, Massachusetts, Rhode Island, New York, and California. Relative to other states, folks in the south (specifically South Carolina and Arkansas) are falling behind on the “woke” trend. (Read more.)

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