Tuesday, December 20, 2016

The Wonder of Santa

From Victoria:
"Christmas was a magical time for our family and the small community I grew up in,” says entrepreneur Bethany Lowe. “Families went for horse-drawn carriage rides, ice-skated together on country ponds, went caroling door-to-door, and built snowmen to greet passers-by.” Lowe, a self-taught folk artist, weaves the spirit of these idyllic holiday memories into the realistic Santa figures that form the foundation for her company, Bethany Lowe Designs. Bethany’s somewhat unexpected career began in the 1980s when she and husband Curt were running a family farming operation and raising four children in their home state of Illinois. Her mother had always encouraged her creative pursuits, so when Midwestern farmers were hard-hit by the country’s economic woes, it was natural for Bethany to turn to art as a means to supplement the family’s income. She began making “country décor” items to sell at home parties, which soon led to juried folk art shows across the country and, eventually, the wholesale market. (Read more.)

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